I’ve Evolved From Personal Training Business Growth

I’ve Evolved-Personal Training Business Growth No Longer The Focus

This article may irk or upset some of you who come across this, but this is my truth. When I set out on my self-employment journey in 2011/2012 as a personal trainer, my vision was clear:

I will fuse my passions and experiences in Martial Arts, Military, Fitness & Geosciences, to create an experience & entity, geared towards helping people lead a sustainably healthier lifestyle.

Over the course of the past 14-15 years, I have through personal training alone, improved the lives of hundreds of people (conservative number), across the Jamaican Diaspora. Whilst I have enjoyed & benefitted from the personal training business growth which has been the backbone of the formation of this, our platform–Joinobfitness.com– I am being honest when I say, that I and Joinobfitness.com in extension have evolved. And our focus, is to use our capacities & reach, to fulfill our mandate of helping the citizens of the world who engage with us, and join us as a member of our community, lead sustainably healthier lifestyles in an increasingly inhospitable world.

Supporting The Protection & Nurturing of Our Communities; Managing our Direction & Resources: My Current Focus

Personal Training System

Coming from a childhood experience of isolation & anger to now experiencing the laughter & closeness of a community of members, within our Personal Training System, is beyond monetary value for me. And to protect this, our community is gatekept through exclusivity to say the least. How I primarily see this business grow is slow & steady. Members within our Personal Training System average 3 years as minimum enrollment. The ideal new member is one who is serious about his/her health goals first; and not easily lead by the fleeting–such as the glitz in workouts & remedies ever present on social media; which ultimately is contributory to Yo-Yo and/or frequent relapse in gains. Additionally, my 14-15 yr track record as a personal trainer, has pushed me beyond the business realm of exchanging my time for money. This is a chief reason why I don’t sell 1 on 1 personal training.

Joinobfitness.com: Our Foundation to Empower The World

Climate Change, Natural Disasters, Artificial Intelligence, Politics, Monopoly…Whilst inherently these phenomena aren’t bad, through our interaction across our Geographic National Borders Globally, inequality (in economic, & public health wellbeing) appears to be rising. Similarly, the influence of the Digital Revolution on our youth, threatens the critical thinking capacity of generations after us. Joinobfitness.com through its content penetration (blog, social media, email…) primarily across the global digital landscape; coupled with our team & partners, is our key foundation(s) to help empower & save the world, for ours & future generations.

Managing this global mission & vision of OB Fitness is now my primary focus.